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MaxEquations is an artisan collective producing creative clothing from organically
grown fabrics and other environmentally friendly fabrics. Owned and operated by
the husband and wife team of Eve and Gary Zavodnick. MaxEquations is a "cottage
industry" as all members of the company operate out of their own home studios.
Eve, a long time sales and customer service professional is now revisiting her
creative roots by designing the MaxEquations line of clothing. She was previously
the Customer Service Manager and Wholesale Sales Representative of Blue Fish
Clothing. Her education is in both in fine arts and the theatre.
Gary, whose education includes a BFA from the Academy of Fine Arts in printmaking,
has over 25 years in retailing management. He came to Blue Fish as the Director of
Retail Sales and Production and later was given Catalog Sales and the Art
Department to manage as well. His creative side melds exceptionally well with his
business side managing all areas of MaxEquations.
When Blue Fish Clothing closed in the spring of 2001, Gary and Eve started
MaxEquations with a strong desire to create a wearable art clothing business
that is more responsive to the customer. Together with Linda Snyder, a senior
pattern maker from Blue Fish and Brian Metz, one of the most popular painters
at Blue Fish, Eve and Gary operate this creative cooperative along with a few
part timers that help out in various ways during busy times.
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